Maybelline Press Newsletter
Category
Newsletter
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Conceptualizing and designing custom, high-impact email headers for monthly newsletters that keep the brand unified while letting each product stand out.
As the lead designer for Maybelline’s monthly press newsletter sent via Inxmail, the challenge was two-fold: cutting through a crowded press inbox while keeping an unified brand umbrella, and giving each product their own unique, scroll-stopping visual identity. Each product required a custom-crafted header that linked out to its dedicated digital press kit.
Discovery and Understanding:
Press contacts are flooded with generic product emails daily. A standard, rigid template where every newsletter looks like the next wouldn't cut it. The key was establishing a flexible visual system where Maybelline's core brand authority stayed intact, but the individual product personalities could shine through bold, custom header and image concepts. All while staying within the possibilities of the Inxmail template.
Solution:
Every month, I conceptualize and design a distinct individual header for each product. Every header is tailored to the specific vibe of the product—whether edgy, vibrant, or sleek—while seamlessly fitting under the overarching Maybelline brand framework in the Inxmail layout.
Outcome and Impact:
The newsletters successfully captured media attention, driving traffic to the product press kits and ensuring Maybelline stayed front of mind for key press contacts month after month.
